People / Heng Jia

Heng Jia focuses her practice on competition and antitrust, regulatory compliance, and corporate and commercial matters. She is experienced in helping businesses navigate regulatory investigations, structuring commercial strategies and collaborations, and managing competition law risks. She frequently represents clients before the Malaysia Competition Commission (MyCC), sectoral regulators, the Competition Appeal Tribunal and the Malaysian courts.
She regularly advises clients on regulatory compliance matters, including personal data protection, employment and industrial relations, and regulatory requirements affecting business operations and marketing practices. Her work includes developing compliance policies, procedures and protocols, as well as delivering tailored training. She has advised clients across a range of sectors, including technology, healthcare and life sciences, renewable energy, manufacturing, agriculture and financial services.
Competition & Antitrust, Commercial Strategy & Market Conduct
- Representing FFM Berhad (represented Leong Hup Feedmill) in resisting MyCC’s price-fixing infringement decision involving a financial penalty of more than RM400 million in aggregate.
- Representing taska operators in resisting a price-fixing infringement decision involving child care services in Kuala Lumpur and Selangor.
- Representing Novatis (and represented Silver Tech Synergy) in resisting MyCC's first bid-rigging decision involving four contracts worth about RM1.9 million from the National Academy of Arts, Culture and Heritage of Malaysia (ASWARA).
- Successfully defended AirAsia against a market sharing infringement decision involving a financial penalty of RM10 million by MyCC in the Federal Court.
- Involved in representing the main regulator of insurance companies in the decision issued by the MyCC against the General Insurance Association of Malaysia and its 22 members for price fixing infringement which involved an aggregate financial penalty of more than RM170 million before the MyCC and the Competition Appeal Tribunal.
- Involved in representing a multinational technology company against the proposed decision by the MyCC on alleged abuse of dominance involving a financial penalty of more than RM80 million.
- Advised a leading online marketplace operator on an intended exclusivity arrangement with product suppliers from a competition law perspective.
- Advised on competition issues arising from the merger of an online classifieds business with an online marketplace.
- Advised a Japanese commercial vehicle and diesel engine manufacturer on competition issues arising out of a proposed alliance.
- Advised a German company in the automotive and engineering sector on competition issues on a proposed exclusivity arrangement with its partner.
- Advised businesses on rebates, discounts, exclusive dealing arrangements, joint ventures, territorial restrictions, recommended retail price and exclusive distributorship.
Compliance, Governance & Risk, Data, Digital, AI
- Assisted a Danish multinational company engaged in the manufacture of nonwoven solutions to review and localise its data protection procedures to ensure alignment with Malaysian personal data protection laws.
- Advised on and designed personal data protection policies and procedures for a multinational agrobusiness group.
- Conducted personal data protection training for a Malaysian company specialising in renewable energy solutions.
- Assisted in advising a Japanese healthcare provider on compliance with employment and personal data protection laws.
- Advised on employment and industrial relations laws and drafted employment contracts, handbooks and policies for companies across multiple industries, including regulated industries such as professional services, moneylending and healthcare.
- Advised a multinational online food delivery service company on various business and marketing legal issues under a retainer arrangement.
- Advised a multinational technology company on various business and marketing legal issues under a retainer arrangement.
Corporate Transactions, M&A, Market Entry
- Advised a Japanese healthcare enterprise on the acquisition of an ambulatory care centre in Kuala Lumpur for a purchase consideration of RM31 million.
- Advised a Japanese conglomerate on its investments in private medical clinics in Malaysia.
- Advised a Singaporean venture capital firm in relation to the acquisition of shares in a big data analytics company seeking Series A funding.
- Acted for a Japanese car parts producer in various collaborations with other partners in Malaysia.
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